Sales and Customer Relationship Management Programme

About Course

8-Week Intensive Training & Certification Programme

Chartered Institute of Sales and Customer Service Management (CISCSM)

The 8-Week Intensive Training & Certification Programme by the Chartered Institute of Sales and Customer Service Management (CISCSM) is a professionally designed programme aimed at developing high-performing sales, customer service, and customer relationship management professionals for today’s competitive business environment.

This programme combines theoretical foundations, practical tools, and real-world applications to help participants build strong sales strategies, improve customer engagement, and deliver exceptional service experiences across industries.

By the end of the programme, participants will be able to:
Develop effective sales strategies and manage sales teams
Build and sustain profitable customer relationships
Apply CRM tools and techniques for customer retention
Deliver excellent customer service and manage service quality
Lead sales and customer service functions professionally
Position themselves for career growth and leadership roles

Course Content

Sales Management Programme

Foundation of Sales Training by Dr. Steve Akadiri

02:50:19
Function and Responsibilities of a Sales Manager by Oyeshomo Patrick

02:13:39
Sales Prospecting and Qualifying Leads by Steve Akadiri

01:26:15
Professional Sales Process and Handling Objections Successfully by Clement Ayo Oladejo

02:49:16
Key Account Management Stategies by Steve Akadiri

01:50:59
Leadership in Sales Management by Dr. Steve Akadiri

02:09:16
Sales Process and Technique by Dr. Steve Akadiri

02:42:04
Sales Forecasting Techniques Key Account Management Territory Management Pipeline Funnel By Dr. Clement Ayo Oladejo

02:17:04
Understanding Customers in Sales by Ojomo Olamide

02:47:03

9 Topics

Customer Relationship Management Programme

Understanding Customer Relationship Management by Oyeshomo Patrick

01:07:29
Why Organization Must Adopt CRM by Oyeshomo Patrick

18:34
Who is a Customer by Clement Ayo Oladejo

47:28
Customer Engagement Startegies by Dr. Victor Orowale

02:19:48
Customer Loyalty and Retention by Ojomo Olamide Olusegun

02:14:31
Introduction to Customer Relationship Management by Dr. Badmus

46:05
Foundation of Customer Relationship Management by Dr Victor Orowale

02:31:50
Customer Journey & Experience Management by Dr. Sunday Fayose

01:50:03
Customer Engagement Strategy by Ogunrinu Belinda

02:11:37
Technology And Digital Sales Training by Sarafa Bhadmus Abudu

02:11:17
CRM Technology and Future by Dr. Victor

02:02:52

11 Topics

Diploma in Sales Management Programme

Introduction to Sales Management

03:35
Role and Responsibilities of a Sales Manager

17:52
Stages of a Sales Cycle

34:07
Quantitative Sales Forcasting Techniques

22:49
Barriers to Effective Listening

19:17
Negotiation in Sales Management

16:42
The Customer Decision Making Process

20:21
Key Component of a CRM System

19:14
Identifying Sales Talent

15:38
Setting Performance Stardards

07:04
Setting Performance Stardards Part B
CRM Software for Sales Management

17:47
The Roles of Social Media in Sales Management

17:54
Strategies Managing Ethical Dilemmas

12:53
Understanding Sales Contracts

14:14

15 Topics

Graduate Diploma In Sales Management Programme

Introduction

06:59
Strategic Sales Management

56:28
Key Account Management

23:50
Effective Leadership in Sales Management

19:54
Sales Leadership and Team Dynamics

16:42
Roles of Empathy in Sales Management

17:58
The Power of Personalization in Sales

08:29
Leveraging Digital Channels for Sales

12:37
Artificial Intelligence (AI) in Sales Management

10:57
The Importance of Relationship Management

18:40
Importance of Sales Metrics

20:21
The Roles of Sales Analytics

11:43
The Importance of Sales Reporting

13:45
Strategic Leadershiop in Sales

53:56

14 Topics

Post Graduate Diploma in Sales Management

Strategic Leadershiop in Sales

53:56
Introduction to Advanced CRM Strategy

01:13:25
Introduction to Advanced Global Sales Strategies

01:12:28
Introduction to AI-Drived Sales Strategies

55:31
Managing Ethical Dilemmas at the Strategic Level

01:08:28
Introduction to Future Trends in Sales

01:13:28
Introduction to the Strategic Sales Leadership Project

29:41

7 Topics

Diploma in Customer Relationship Management

Understand CRM

17:17
Operational CRM

19:59
The Early Days of CRM

22:15
Enchancing Customer Understanding

32:23
Understanding Customer Needs

17:55
Analyzing Customer Behaviour

17:19
Tailored Marketing Strategies

28:35
Understanding KPIs in CRM

19:16
Key CRM KPIs and Their Importance

18:29
Analyzing Customer Data for Insights

16:01
Best Practices for Measuring CRM Success

22:27

11 Topics

Graduate Diploma in Customer Relationship Management

Introduction

06:59
The Theoretical Foundations of Customer Relationship Management (CRM)

24:33
Strategic Planning for CRM

07:37
Aligning CRM with Business Objectives

17:18
Data Mining Techniques in CRM

14:08
Data-Driven Decision Marketing

01:11
Technology in Advanced CRM

02:10
CRM Technology And Ecosystem

19:50
Building and Sustaining Customer Loyalty

22:56
Global CRM Practice

07:49
Managing Global CRM Projects

11:57
Leadership in CRM

20:53
CRM Innovation and Future Trends

30:15

13 Topics

Post Graduate Diploma in Customer Relationship Management

Introduction

31:27
CRM Research and Methodologies

30:46
Customer-Centric Organization Development

46:35
Global and Cross-Cultural CRM

20:25
Innovation And Technology In CRM

25:09
CRM Leadership and Change Management

34:21
Advanced CRM Analytics

30:19
Ethics and Governance in CRM

37:35

8 Topics

Get In Touch